Bobbilynn Hollifield
Content Director
Social Media Management for Construction Contractors
At Construction Marketing, we understand and embrace the importance of an effective social media strategy. Though not many construction industry business owners realize that leveraging social media is crucial to growing their businesses, the most successful companies in every industry tend to have an engaging social media presence.
An effective social media approach can help you grow your relationships with customers, gain new customers, recruit qualified candidates, and solidify your company’s identity in the minds of everyone who sees you on social media.
Whether you are a billion-dollar-per-year construction management company or a start-up subcontractor with a niche specialty, you should absolutely be utilizing social media in your marketing and outreach efforts.
How Social Media Can Help You Meet Your Marketing Goals
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list.
Social media is used by businesses around the world to:
- Increase website traffic
- Facilitate conversions
- Foster brand awareness
- Cultivate a brand identity and positive brand association
- Improve communication and interaction with key audiences
What Can Our Social Media Team Do For Your Business?
CONTENT PLANNING We will analyze existing content related to your industry and service areas
- Competitive Analysis Identification of local competitors with larger audiences and higher engagement
- Keyword Research Identification and integration of trending topics and hashtags
Learn more about how we implement a marketing strategy.
PAID AND ORGANIC SOCIAL CAMPAIGNS Our social media team ensures your social accounts are keeping a regular cadence of high-quality posts to help the algorithms favor your content. We also:
- Create target audiences for your brand
- Create copy and imagery for high-performing social content
- Create effective paid social media ads
- Monitor engagement and interaction
MONITOR YOUR ONLINE REPUTATION & BRAND IMAGEWe project a consistent brand image across different social media platforms. We also:
- Monitor social media reviews, feedback and engagement
- Track brand mentions and relevant conversation across social platforms
Learn more about our branding services.
WEBSITE INTEGRATION Our developers will install social widgets on your website, which will:
- Add social share buttons to website content (blogs, articles, pages)
- Encourage cross-platform sharing of content
Our Approach to Social Media Management
At Construction Marketing, we approach social media management in two ways: organic and paid. Understanding that they serve different purposes, our digital marketing team has subject matter experts in both areas to make sure each is given the attention it deserves.
Our experts work with brands to create organic and paid social media strategies that play an important role in the sales funnel. Organic content is created by our social media specialists to help brands engage with their audiences, while all paid social media efforts are managed by digital media strategists who optimize and monitor campaigns daily to make sure they yield the best ROI.
After an initial consultation to determine your voice, expertise, and style, we will create a custom content calendar that provides accountability and content tracking on your social media platforms. You retain control over what appears on your social media and you’ll always have the opportunity to outline and/or approve the kinds of content that is posted.
In short, we work with your team to produce the engagement that helps your business to thrive, while you focus on running your business.
Why Choose Construction Marketing?
Construction Marketing is results-oriented and delivers all the marketing expertise you need in one place. We are an end-to-end construction industry marketing agency that provides integrated marketing strategies, executing them with the skill and dedication needed to take your brand to the next level.
At Construction Marketing, we see ourselves as an integral marketing partner to your business. Our business is growing yours; therefore, we strive to gain a deep understanding of your products, services and competition to thoroughly and effectively market your company on the marketplace.