At Construction Marketing, we understand and embrace the importance of a good social media strategy to our clients’ businesses. Though not many construction industry business owners realize that leveraging social media is crucial to growing their businesses, the most successful companies in every industry tend to have an engaging social media presence.
With an effective social media approach, your company can realize benefits that grow your relationships with current and future customers, more effectively recruit qualified candidates, and define, solidify and improve your company’s identity.
Whether you are a billion-dollar-per-year construction management company or a start-up subcontractor with a niche specialty, you should absolutely be utilizing social media in your marketing and outreach efforts.
The bigger and more engaged your audience is on social media networks, the easier it will be for you to achieve every other marketing goal on your list.
Social media is used by businesses around the world to:
CONTENT PLANNING Content analysis related to your industry and service area Competitive analysis - identify local competitors with larger audiences and higher engagement Keyword research - identify trending topics and hashtags, targeting content as applicable.
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PAID AND ORGANIC SOCIAL CAMPAIGNS Post regularly & consistently Monitor engagement and interaction Create target audiences for your brand Create copy and imagery for high-performing social content Create effective paid social media ads
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MONITOR YOUR ONLINE REPUTATION & BRAND IMAGE Project your brand image across different social media platforms Monitor social media reviews, feedback and engagement Track brand mentions and relevant conversation across social platforms
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WEBSITE INTEGRATION Install social widgets on your website Add social share buttons to website content (blogs, articles, pages) Encourage cross-platform sharing of content
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At Construction Marketing, we approach social media management in two ways: organic and paid. Understanding that they serve different purposes, our digital marketing team has subject matter experts in both areas to make sure each is given the attention it deserves.
Our experts work with brands to create organic and paid social media strategies that play an important role in the sales funnel. Organic content is created by our social media specialists to help brands engage with their audiences, while all paid social media efforts are managed by digital media strategists who optimize and monitor campaigns daily to make sure they yield the best ROI.
After an initial consultation to determine your voice, expertise, and style, we will create a custom content calendar, that provides accountability and tracking of content for your social media platforms. You retain control over what appears on your social media with the opportunity to approve what is posted, whether that includes a set of guidelines or direct approval of every post.
Construction Marketing is results-oriented and delivers all the marketing expertise you need in one place. We are an end-to-end construction industry marketing agency that provides integrated marketing strategies, executing them with the skill and dedication needed to take your brand to the next level.
At Construction Marketing, we see ourselves as an integral marketing partner to your business. Our business is growing yours; therefore, we strive to gain a deep understanding of your products, services and competition to thoroughly and effectively market your company on the marketplace.