SEO is made up of so many different individual parts. All matter and how well you do them is the deciding factor of how your website performs in organic search. Read on to learn some of the most important factors of SEO that we perform for our clients.
Keyword Research
The most important factor of SEO is Keyword Research. To show up in search results, you need to optimize your page for the keywords that your customers are typing into google. We research all related keywords from different stages of the buying funnel. From research, to ready for action. By identifying these keywords we can go on to create valuable content that Search engines love and which make visitors convert.
Content Creation
Once we know what keywords to target, we set out to create valuable content focused on those keywords. All content is optimized for search engines but also to be valuable reading for your visitors. We find out what your audience is searching and we serve it to them on a silver platter. That's the copy that leads to sales. Our Copywriters are well versed in everything construction related and can write copy that will make it clear you are the professionals your visitors seek.
Link Building
For your site to rank high it's necessary to build backlinks that point to your site. We do this in several ways. We submit your website to local and industry directories, post links on related blogs, share content on social media, identify potential website partners and ask for them to link to you. As well as write guest articles for big websites in exchange for a backlink. The more websites link to your site, the more Google sees you as a leader in your industry and ranks you above the competition.
Technical Optimization
Another deciding factor that search engines use in their search ranking algorithm is technical page quality. Our web developers code all of our websites with SEO on the brain. We use search engine friendly code and recommendations so that the robots and spiders can crawl the sites quickly and efficiently. By making their job easy, we position your website to be fully understood. All of our websites are mobile friendly, optimized for loading speed and W3C validated before deployment.
Social Signals
Not long ago it was believed that social media didn't impact search results but in the last couple of years, there has been more evidence that social media does matter. In part it is believed that social signals matter because search engines see your website as popular if content is shared on social media by a lot of people. Either way, social media is a great way to drive traffic to your site and help potential customers learn more about your company.
Audience Targeting
All visitors are not created equal. That is why we tailor your content to be found by the visitors in the respective part of the buying path they are on. Some of your visitors might just be looking for more information wqhile others might be ready to pick up the phone and hire you. Through audience targeting we craft specialized content for whatever state they are in so you show up for their search queries and convey that you are the right company for their needs.
