Chantal Arellano
SEO Analyst & Google Certified Professional
Search Engine Marketing for Construction Contractors
The importance of your company’s online presence cannot be overstated. In today’s world, having a professional website is considered the bare minimum. Think of your internet presence as a wheel, with your company website at the center. Online advertising, organic rank, social media and inbound links are all critical spokes that lead back to that central core. To effectively capture your potential clients, your company needs to take advantage of all aspects of search engine marketing, or your marketing mix will be out of balance.
Competition in the construction industry is tougher than ever before, so you must leverage the resources available to you in order to get ahead of your competitors. At Construction Marketing, our team of marketing professionals work with each other to make sure that our clients have all the necessary components to stand out from the crowd.
One of the many services we offer is search engine marketing (SEM). In the early days of the web, people referred to SEM as both organic and paid search results. Today, SEM is used mostly to describe paid traffic, and search engine optimization (SEO) is used to describe organic traffic.
Search Engine Optimization (SEO)
Organic Visitors
We work hard to get you noticed. We utilize industry leading software to discover what your visitors are searching for and tailor the content of your website to appear for those queries. Through keyword research and audience analysis, our team identifies the top industry searches, and our talented copywriters get to work to craft the original copy that will gain attention.
Original content is the most critical factor in determining SEO success, but Construction Marketing utilizes additional ethical and well accepted practices behind the scenes that improve your ranking. Find out how our team can help your company website rank higher in search results.
Search Engine Marketing (SEM)
Pay Per Click (PPC) Visitors
SEM is a paid method of having your website showing up on at the top of search results, on other “destination” websites that get lots of traffic through display ads, as well as advertising in other channels such as social media. Our Google AdWords Certified SEM team, led by Web Marketing Director Mariel Jaramillo, brings the know-how to create effective & well managed advertising campaigns for our construction industry clients.
There is a common misconception that if you have good SEO for your website, you shouldn't need to pay for search results. But there are many reasons why SEM is a critical piece of your marketing puzzle...