Tweets, Facebook advertising and social media posts when something important happens is really just the tip of the iceberg.
Where public relations really gets important is when Construction Marketing clients are involved in projects that excite or rally the people affected by it. We encourage our clients to be actively engaged, sympathetic, and responsive to community concerns.
The Construction Marketing team can show you how to effectively use public relations to shape situations—both good and bad—in a manner beneficial to both your company and its objectives as well as to that of the community. Well executed public relations in the construction industry can and should lead to a win-win for all involved.
Construction Marketing can develop procedures and well-conceived responses for dealing with crisis situations. The time to start thinking about how your company will react to a fatality or major construction accident is not the day it happens, but ahead of the need. Proper advance planning is required to most effectively deal with a situation that, if handled poorly, can destroy even the most successful organization.
At Construction Marketing, we believe that integrated and effective marketing in the construction industry is always led with a professional public relations plan:
At Construction Marketing, we design media plans that can become the blueprint for how your company tells its story. Mass media is often the preferred channel for reaching the public because audiences traditionally view news coverage as more credible than advertising or promotional efforts.
Developing and managing relationships with reporters and editors is critical to an effective outreach strategy. However, it takes a significant amount of time to identify the journalists who are interested in your company or the news outlets that want to learn about your work and why it is unique. The Construction Marketing team works to build the necessary rapport with these professionals by connecting with them on a regular basis – whether it be mass media or industry related publications.
By working with newspapers, television, radio, and the various online mediums, Construction Marketing can help communicate your newsworthy message to position your firm as an innovator in your industry.