PPC Advertising for Construction Companies
The difference between being a small construction firm and becoming a successful, growing one is understanding how to properly market your services. Getting the right calls from your future customers requires a smart approach that is understandable, demonstrably effective, and easy to maintain. There is no secret. It just means doing the right things with your website, map presence, reviews, brand messaging and pay per click (PPC) advertising. Everything we do is focused on driving quality traffic to your website while optimizing your return on investment (ROI).
There are several types of PPC Campaigns, including Google AdWords, display ads, search ads, video ads, social media ads, and much more. Online advertising gives you maximum control and allows you to target specific types of people or search terms. You can also focus your ads on people who live within your service area, so you aren't wasting money advertising in a location you don't serve.
Ranking organically on the top of the search engine results takes a lot of time and time is money! For clients who need to be found and don't have months of content writing to waste, PPC offers a quick and easy solution.
Because we are trained and experienced PPC professionals, we can quickly discover the keywords that are right for your business, write Ad Copy that will grab visitors attention and create Landing pages that are optimized to convert while keeping your Cost per click at a competitive but not wasteful level. The best part about PPC is that you can drive quality traffic to your site quickly and without breaking the bank.
We can help you get the phone calls, appointments and deals you need to be successful in your local market. Let us know what customers you want—and the ones you want to keep—and we will create a paid search plan that will work for your construction or home repair business.
As the months pass, we will work with you to optimize the approach so the phone rings with very little effort or attention on your part. To get things moving today, call Construction Marketing and let's discuss your business objectives.
Construction Marketing is a Google Partner
As a certified Google Partner, our team remains at the forefront of the internet advertising world. We stay up to date on the latest developments to ensure that our customers receive the best value for their advertising investment.
PPC Management Monthly Package Includes:
- Account Set-Up
- Display & Search Networks
- Monthly Account Reporting Emails
- Conversion Tracking
- Google Analytics Integration
- Optimization of Landing Pages
$600 Initial Set-up Fee (includes custom display ad design)
$400 per month for account management
10% for ad spend over $2,000 per month
Also experienced in Bing Ads
Construction Marketing provides a comprehensive suite of ppc services for general contractors, construction managers, engineering firms, suppliers, manufacturers and software companies seeking to reach a greater audience through online advertising.
Search Engine Results Page (SERP)
Top reasons to incorporate SEM into your marketing strategy
- 1It's Affordable. You pick your budget and we create a campaign to best target your desired customers. With Google AdWords, there is no minimum budget; you can choose to spend what you are comfortable with and can pause the ads at any time. There are no contracts and no obligations, and you have complete control.
- 2Show Up Before Organic Search Results. Google places paid search results before organic search results. Often times, people click on the first link they see that matches their query and don't notice whether it's an ad or an organic result. By careful keyword targeting, our team selects searches that are the most important for your company. When your potential client searches for those terms, they see your ad at exactly the time they are searching for information to make a buying decision. Your company shows up on top and dominates the competition, regardless of SEO.
- 3Compelling Image Ads. Search results are not the only way to advertise online. You can choose to advertise on millions of websites on the internet with compelling imagery and text that will entice visitors that are interested in your firm as a construction contractor, building product manufacturer, supplier or other services. Similar to search advertising, display advertising allows you to carefully choose your target audience. Instead of using keywords, display advertising targets your potential customer by identifying the website where the ad will be placed, as well as by targeting certain demographics or interest groups. We can help you locate the ideal construction related web sites that your future customers can most efficiently be targeted with PPC display advertising. Remarketing is a helpful tool that increases visibility by targeting customers that have previously visited your website. Display ads have many exciting possibilities, including customization for different devices, screen sizes and animation.
- 4Tailor Your Ads for the Season. If your business has popular times for different services, you can choose to promote those services when they are most in demand. Suppose you are a residential electrician in Florida who among other services puts a lot of emphasis on backup generator sales and installation. You can choose to run ads for your generators before and during the hurricane season when your residential customers are most interested in that type of product. Regardless of your field, SEM allows you to take advantage of promoting different aspects of your services at different times, to maximize your earning potential.
- 5Superior Control & Insight. Online advertising has quickly surpassed all other forms of traditional advertising. Unlike the old "spray and pray" technique that relied on projecting your message far and wide in the hopes that a potential client might see it at the right time, SEM allows you to focus your advertising expenditures where it matters most. Because of its digital nature, SEM provides a direct feedback mechanism to give your firm insight into what works and what doesn’t. Through the Google AdWords interface, you can analyze every aspect of your advertising and refine where necessary. AdWords tools provide great insight into your advertising efforts from the moment your ads appear to what the visitor did after clicking on your ad. Better insight leads to better management which in turn leads to better ad spend.
Pay-Per-Click for your construction firm
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