Marketing Consulting Services for the Construction Industry

Identify Your Target Audience

We'll help you define your ideal client and understand their needs and motivations.

Develop a Winning Brand Strategy

We'll craft a strong brand message that resonates with your target audience and sets you apart from the competition.

Optimize Your Online Presence

We'll analyze your website and digital marketing efforts, and recommend strategies to improve your search engine ranking, generate leads, and convert visitors into customers.

Develop a Content Marketing Plan

We'll help you create valuable and engaging content that educates your audience and showcases your expertise.

Implement Effective Lead Generation Strategies

We'll develop targeted campaigns to attract qualified leads and nurture them into paying clients.

Measure and Analyze Results

We'll track your marketing performance and provide insights to help you refine your strategy and maximize your return on investment.

Create Effective Marketing Strategy for Contractors

Identifying an achievable goal and planning exactly what needs to be done is the key to success. Our expertise in the construction industry is widely respected and unmatched. Our marketing expertise can align your project intake and relationships with your business goals and significantly contribute to your ongoing success.

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Here are just a few of the use cases of things our marketing can help you achieve:

• You are a small GC doing commercial projects and looking to expand to larger and more complex projects.
• You are a successful trade contractor and dominating in your home city and looking to expand operations in a new city and eventually, regionally.
• You have been doing the same project types for years and want to broaden your capabilities and add new services to your firm.

Work with Construction Marketing

Rob Melis

Founder of CM Inc.

Rob Melis is a top marketing consultant in the US construction industry with 35 years of experience. He holds an MBA from the University of Texas at Dallas and a BBA from Texas A&M. Rob served 9 years in the US Army as a Captain and Airborne Ranger, honing exceptional leadership skills. He has managed marketing for publicly traded firms over $2B in construction volume and major trade associations. Rob has worked with GCs, CMs, design/build firms, and hundreds of contractors. His expertise includes brand development, digital marketing, SEO, and photo/video, driving success for clients with his vision and insights.

Bobbilynn Hollifield

Content Director

Bobbilynn Hollifield brings extensive marketing expertise across various industries, with a special focus on construction. In addition to managing the team’s writing staff, she crafts the written content for our largest projects, from website copy to social media and print materials. With years of experience in business strategy, Bobbilynn works closely with Rob to ensure our marketing and content strategies deliver exceptional results for our clients.