search engine marketing for Construction

SEO Experts for the Construction Industry

Search Engine Optimization is both an art and a science. It takes a combination of implementing proven tactics and an intuitive approach to choosing what avenues will work for a particular business. We follow a systematic way to discover and formulate a custom plan for each of our SEO focused clients.

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website on search engine result pages (SERPs), through the organic or unpaid search results. The goal of SEO is to fill any deficiencies so that a site appears higher on SERPs, thereby increasing web traffic and generating leads/sales for the business. However, SEO is not easy, as it involves a lot of technical aspects and can be quite time-consuming.

Construction Marketing Inc. has been practicing SEO for the construction industry since before it was cool. Our team is a group of professionals with decades of experience navigating the complicated world of search engine optimization, and we know how to help you rank higher on Google.

Whether your business needs link building or higher SERP rankings, Construction Marketing Inc. can do both with ease using proven tactics that work well across all industries. If you're looking for a way to grow your business’ presence online and get in front of potential customers, we can help.

SEO Factors

If you want to show up higher on SERPs (Search Engine Result Pages), you should hire a professional company that knows your business as well as SEO.

Give us a call to discuss your business goals: (941) 251-5978

On-page SEO
  • Readability and User Interface
  • Site architecture
  • Website Speed
  • Mobile friendliness
  • Keyword Optimization
  • Meta tags
  • Description Tags
  • Alt & Title tags
  • Internal linking
  • Outbound links
  • Use friendly urls
  • Easy to find information
  • Conversion optimized
  • Schema markup
Off-page SEO
  • Social Media mentions and shares
  • Guest Blogging
  • Link building
  • Video linking
  • Sitemap submission
  • Google listing
  • Bing listing
  • Directory listing

Our Systematic Approach to SEO:

  • 1Observe This is the discovery phase. Our team meets with your company heads and learns more about your business, industry and goals. We research your industry and your competitors. We review past website metrics if available and implement tracking if not.
  • 2Identify After the initial observation phase we move on to identifying weaknesses and potential opportunities for your online presence. We review what your competitors are doing, research relevant and valuable keywords and identify your target audience and buyer personas.
  • 3Strategize Our team gets together to brainstorm a plan of action. We pinpoint what channels to exploit, make lists of keywords to target and create a plan to make your website ux optimal for conversions and visitor involvement.
  • 4Execute Armed with the strategy in hand, our team of web developers, designers, content writers and SEO experts get to work on deploying the plan. We report every month to measure the effectiveness of our efforts and discover new opportunities. Every 3 months we reconvene to discuss the results and restrategize for the upcoming quarter.

What is SEO?

SEO is made up of so many different individual parts. All matter and how well you do them is the deciding factor of how your website performs in organic search. Read on to learn some of the most important factors of SEO that we perform for our clients.

Keyword Research

PPC Advertising for Roofers

The most important factor of SEO is Keyword Research. To show up in search results, you need to optimize your page for the keywords that your customers are typing into google. We research all related keywords from different stages of the buying funnel. From research, to ready for action. By identifying these keywords we can go on to create valuable content that Search engines love and which make visitors convert.

Content Creation

PPC Advertising for Electricians

Once we know what keywords to target, we set out to create valuable content focused on those keywords. All content is optimized for search engines but also to be valuable reading for your visitors. We find out what your audience is searching and we serve it to them on a silver platter. That's the copy that leads to sales. Our Copywriters are well versed in everything construction related and can write copy that will make it clear you are the professionals your visitors seek.

Link Building

PPC Advertising for Plumbers

For your site to rank high it's necessary to build backlinks that point to your site. We do this in several ways. We submit your website to local and industry directories, post links on related blogs, share content on social media, identify potential website partners and ask for them to link to you. As well as write guest articles for big websites in exchange for a backlink. The more websites link to your site, the more Google sees you as a leader in your industry and ranks you above the competition.

Technical Optimization

PPC Advertising for Landscapers

Another deciding factor that search engines use in their search ranking algorithm is technical page quality. Our web developers code all of our websites with SEO on the brain. We use search engine friendly code and recommendations so that the robots and spiders can crawl the sites quickly and efficiently. By making their job easy, we position your website to be fully understood. All of our websites are mobile friendly, optimized for loading speed and W3C validated before deployment.

Social Signals

PPC Advertising for Kitchen/Bath Remodeling Firms

Not long ago it was believed that social media didn't impact search results but in the last couple of years, there has been more evidence that social media does matter. In part it is believed that social signals matter because search engines see your website as popular if content is shared on social media by a lot of people. Either way, social media is a great way to drive traffic to your site and help potential customers learn more about your company.

Audience Targeting

PPC Advertising for Pest Control

All visitors are not created equal. That is why we tailor your content to be found by the visitors in the respective part of the buying path they are on. Some of your visitors might just be looking for more information wqhile others might be ready to pick up the phone and hire you. Through audience targeting we craft specialized content for whatever state they are in so you show up for their search queries and convey that you are the right company for their needs.