Rob Melis

President / Founder

A man of remarkable will, energy, and commitment, Rob Melis is the founder and backbone of our firm. At a young age, he served honorably as an Infantry Officer in the US Army, learning what it takes to be a leader in situations where failure cannot be accepted.

With almost 30 years of marketing, technology and television production experience, he excels at understanding the business goals of our construction clients and leading our talented team to deliver remarkable results. He is a thought leader and champion of the incredible power of effective marketing in the construction industry.

Best known for: Having the vision to see what’s truly possible and the determination to make it a reality.

Critical skill: Overcoming obstacles.

Mariel Jaramillo

Vice - President

As an accomplished project manager and trusted advisor, Mariel has her finger on the pulse of everything we do. She is an outstanding communicator and is the primary point of contact for our clients, working with them through the process of initial conception, creation, review and ongoing marketing maintenance.

Mariel is talented and experienced graphic and web designer as well as a Google Certified Professional, and supervises all search engine marketing (SEM) and search engine optimization (SEO) for our firm. In addition to her expertise with pay per click ads and digital marketing, Mariel is an excellent producer, able to efficiently plan and execute complex photo and video shoots.

Best known for: Delivering exceptional digital marketing results.

Critical skill: Keeping everything organized and on track.

Theresa Smillie

Art Director

As the driving force behind our design team, Theresa is able to effectively translate artistic vision into compelling designs that improve our clients’ visibility and reputation in the construction industry. Well-seasoned in both print and web design for over 20 years, she is able to unify a company’s identity across all platforms and propel them forward.

Theresa is skilled at creating modern, professional marketing designs that enhance and build a client’s brand. It is vitally important that designers understand what needs to be part of the design and what can be simplified or eliminated, and Theresa has mastered this skill. The result is powerful, understandable and effective visual communication.

Best known for: Creating modern, professional designs that work.

Critical skill: Bridging the gap between beautiful design and effective marketing.

Alec Plescia

Lead Web Developer

Alec is an experienced, detail-oriented web developer, and he stays abreast of the latest technologies and trends in modern design. He is knowledgeable in a wide range of web technologies, including HTML 5, JavaScript, CSS, PHP, and WordPress development.

Alec’s expertise in user interface (UI) and user experience (UX) design allows our firm to deliver professional websites that are easy to understand and easy to navigate. He does a remarkable job of bringing all the various pieces our team creates into a cohesive and professional whole for our websites.

Best known for: Successfully integrating design, images and text.

Critical skill: Building successful websites from the ground up.

Bobbilynn Hollifield

Senior Content Writer

As an experienced writer and editor with published work throughout the Sarasota, Tampa and Venice areas, Bobbilynn draws from her experience in print and online media, USF education and marketing background to help our clients adopt a comprehensive brand image.

Working closely with our team of web designers and writers as well as our clients, Bobbilynn develops written website content, including blogs, as well as social media and advertising materials to convey the brand’s message in a clear, concise and consistent manner.

Best known for: Taking a reader’s perspective to develop comprehensive but digestible content.

Critical skill: Listening intently to the client’s goals to align their brand’s messaging with their values.