Meet Our Management

Rob Melis

President / Founder

A man of remarkable will, energy, and commitment, Rob Melis is the founder and backbone of our firm. At a young age, he served honorably as an Infantry Officer in the US Army, learning what it takes to be a leader in situations in which failure cannot be accepted.

With more than 30 years of marketing, technology and television production experience, Rob excels at understanding the business goals of our construction clients and leading our talented team to deliver remarkable results. He is a thought leader and champion of the incredible power of effective marketing in the construction industry.

Best known for: Having the vision to see what’s truly possible and the determination to make it a reality.

Critical skill: Overcoming obstacles.

Mariel Jaramillo

Sr. Creative of Digital Media

Mariel has her finger on the pulse of everything we do. She is an outstanding communicator and is the primary point of contact for our clients, working with them through the process of initial conception, creation, review and ongoing marketing maintenance.

As a talented and experienced graphic and web designer, Google Certified Professional, and photo and video producer, Mariel helps oversee all of the firm’s departments to ensure seamless continuity, efficiency and solution engineering.

Best known for: Fostering client relationships and delivering exceptional results

Critical skill: Keeping the team organized and on track

Alec Plescia

Sr. Web Developer

As an exceptionally detail-oriented web developer, Alec ensures that the development team stays abreast of the latest technologies and trends in modern design. He is knowledgeable in a wide range of web technologies, including HTML 5, JavaScript, CSS, PHP, and WordPress development.

Alec’s expertise in technical coding and back-end development allows our firm to deliver professional websites that are on point and pixel-perfect. As the leader of our development team, Alec has the pivotal role of bringing together the various pieces our team creates to produce a unique, cohesive and professional website for every one of our clients.

Best known for: Web development wizardry

Critical skill: Integrating practical functionality, compelling text and smart design to deliver unique web experiences that bring success to our clients’ brands

Bobbilynn Hollifield

Content Director

An experienced writer and editor with published work throughout the Sarasota, Tampa and Venice areas, Bobbilynn draws from her experience in print and online media, USF education and marketing background to help our clients adopt a comprehensive brand image that aligns with their values and goals.

Working closely with our team of web designers and writers as well as our clients, Bobbilynn develops written website content, video scripts, and print and digital advertising materials that clearly convey brand messaging. Additionally, Bobbilynn oversees the social media content for our clients, including Facebook, LinkedIn, Instagram and more.

Best known for: Balancing clients’ current branding with smart marketing strategy to craft consistent messaging that aligns with their values and goals

Critical skill: Asking questions and listening carefully to our clients to form and execute a cohesive plan for brand messaging across all mediums

Chantal Arellano

SEO/SEM Manager

Chantal holds several certifications that help set our firm apart from other marketing groups. As our SEO/SEM Manager, she is responsible for making sure the compelling content and innovative websites we create are seen by the right people at the right time. Chantal is a certified Google Partner who works closely with the writing and design teams to curate keyword content, create and analyze Google ads, and monitor SEO analytics.

On the production side, Chantal manages our full-service photo/video studio, assisting in every production to ensure the correct equipment is set up and working properly on shoot days. Additionally, she is a certified makeup artist and offers her services to clients who book our studio for both independent and client shoots.

Best known for: Wearing many hats to keep the process running smoothly behind the scenes

Critical skill: Providing support across all departments to ensure that no detail is overlooked

Fabiola Delgado

Executive Assistant

Fabiola is an extremely talented individual with a passion for customer service and marketing. As our Executive Assistant, she is responsible for prioritizing emails and phone calls, gathering documents to prepare for meetings, coordinating travel arrangements, and working as the payroll coordinator. She is polite and professional in directing customers to the right department and is the welcoming smile to our office.

Fabiola has the important position of managing the President’s executive calendar and preparing memos and communications on his behalf. She is an eager learner, welcoming new projects as assigned.

Her technical skills in video and photo production are extremely impressive. In addition to testing and preparing photo and video equipment for our crews, she is the manager of our large, professional photography and video studio. She personally sets up flash and continuous lighting and diffusion as well as setting up the camera and audio gear as needed for each shoot. After each shoot, she handles the backup and initial processing of all digital assets.

Best known for: Organizational skills and being resourceful

Critical skill: Problem solving, adaptability, multitasking