Meet Our Management

Rob Melis

President / Founder

Rob has nearly 40 years of experience working in marketing, technology, sales and video production. Joining the Army at a young age taught him to be a leader who will do what it takes for a project to succeed.

Rob holds a Master’s in Business Communications from Texas A&M and handles all of the firm’s sales activities as well as all of the behind-the-scenes tasks required to keep a business running. While he consults on every aspect of our projects, Rob most enjoys the role of photographer and therefore has become very good at it.

An Ohio native, Rob currently resides in Bradenton, Florida with his wife Laurie and enjoys freshwater fishing in his free time.

Mariel Jaramillo

Sr. Creative of Digital Media

As an experienced visual designer, web developer and video editor, Mariel brings a breadth of skills to the table. As the team’s most senior member, she is knowledgeable of all aspects of our business and is able to pick up any task that needs to be completed, whether it’s creating a website or logo design, communicating with clients, or shooting photo and video on location and in our studio.

Mariel received a degree in Computer Graphics & Design from Keiser College and a Certificate in Web Development from Manatee Technical Institute. She is adept at website building tools and platforms including PHP, HTML5, Wordpress and more. She is also a Google Certified Professional for pay-per-click and contributes significantly to our SEO efforts.

Born in Miami, Florida, Mariel moved to Sarasota at a young age with her family. She is a dual citizen of the United States and Chile and speaks fluent Spanish. Mariel has a lot of interests and is always seeking knowledge and experiences.


Alec Plescia

Sr. Web Developer

Alec is the lead web developer at Construction Marketing Inc. He is a graduate from the University of Central Florida and holds a Bachelor of Science degree in Information Technology.

Alec has over a decade of professional experience as a web developer assisting firms IT and Marketing departments by providing cutting edge web solutions. He is highly competent in an array of web technologies including custom Wordpress development, PHP, HTML5, CSS3, Javascript and mySQL database management.

Alec currently resides in Englewood, Florida and recently celebrated his fifth anniversary with Construction Marketing Inc.

Bobbilynn Hollifield

Content Director

An experienced writer and editor with vast and eclectic experience in print and online media, Bobbilynn utilizes her writing and research skills as well as her marketing background to help our clients adopt and maintain a comprehensive brand image that aligns with their values and goals.

Working closely with our team of web designers and writers as well as our clients, Bobbilynn develops written website content, video scripts, and print and digital advertising materials that clearly convey brand messaging.

Bobbilynn joined the team in March of 2020 and holds an Associate’s degree in business administration from the State College of Florida as well as a Bachelor’s degree in English – Professional and Technical Communications from the University of South Florida.