Construction Blog

Blogging for Construction Websites:

The Benefits of Adding a Home Improvement Blog to Your Construction Website

By Hazel Bennett
June 30, 2021
transitioning a family business

While your construction website may have the right template, graphics, and information, adding a home improvement blog can help you take your site to the next level. It may seem like an unnecessary time commitment, but creating an informative blog can benefit your business in several ways.

These family business owners must also deal with the added stress of balancing their familial relationships with the preservation of their company’s standards, culture and success that they’ve spent years or decades establishing. But there is also the added consideration on how you’ll communicate the change to stakeholders, including employees, investors, customers and suppliers in a way that will allow them to be part of the process and continue to hold the same level of confidence in the company after the transition is complete.

This article will provide you with some important succession planning guidelines to help ensure a successful transition and future of your company.

5 Perks of Including a Home Improvement Blog on Your Company's Website

1. Blogs help businesses rank higher in search engines.

Since so many big-name construction firms have elaborate web pages and thousands of subscribers, it's tough for smaller businesses to compete. Posting home improvement articles with popular keywords maximizes SEO and makes your site more visible when people search related topics online. A high-ranking home improvement blog helps your brand stand out from the crowd.

To create a home improvement blog that will get your company noticed during online searches, you'll need to offer a unique perspective on construction and design topics like decorating a living room, building a backyard deck, or completing odd jobs around the house. Once you choose a subject and conduct your keyword research, you can write an engaging post to draw traffic to your site.

2. They're great for building your brand's reputation.

As more DIYers discover your website, a home improvement blog gives you the chance to showcase your expertise. Offering helpful tips on common home repair quick fixes, choosing the right tools for different tasks, and remodeling different rooms is a smart way to establish your website as a credible source of information.

Blogs are also the perfect place to discuss various projects that your company has tackled in the past. The platform allows you to go in-depth when discussing your approach to each new task and how your skills have improved since you first began. This approach demonstrates your level of experience and lets readers know that they can trust your suggestions when taking on home improvement projects.

3. Your brand can gain a loyal following through frequent blog posts.

Once readers find what they're looking for on your company's website, updating the page with new, informative posts encourages them to keep coming back for more. Blogs provide fresh, original content that draws people back to your site whenever they need inspiration for a new home improvement project. With frequent, interesting articles keeping you in the public eye, your audience is sure to grow.

Home improvement blogs let you engage with potential customers as well. Ask readers to subscribe to a mailing list that alerts them whenever you post a new blog. Create a comment section where people can ask questions and voice their concerns, then offer additional tips and feedback to help them out. You could also include a photo gallery section where readers can admire each other's finished DIY projects.

4. Blogging helps humanize your company.

If your website only offers a list of services and prices, customers may view your company as a faceless entity looking to take their money. Adding relatable, down-to-earth content humanizes your brand and puts potential clients at ease. When you use a blog to relay information in a pleasant and professional tone, it helps readers see your company as personable and trustworthy.

Blogs give you the opportunity to create a positive and endearing brand image. An About Us post lets you tell readers who you are and how your business got started. Talking about how you've overcome past failures and setbacks encourages your audience to root for your success. Articles addressing these topics highlight your morals and values and help your audience connect with your company's mission statement.

5. Frequent blog readers are likely to become paying customers.

Lastly, a home improvement blog is an excellent networking tool that can potentially increase contract leads. Updating your page with informative, interesting and relatable content keeps you at the forefront of readers' minds. Connecting with readers improves your chances of a subscriber hiring your team for complex construction projects that require a more advanced skillset.

Blogging is Good for Business

transitioning family business

Although blogging requires a lot of dedication and creativity, the results are well worth the effort. A high-ranking, successful business blog lets you market your skills, showcase your knowledge and promote your brand at the same time.

If you're looking for an innovative way to attract potential clients and increase revenue, consider adding a home improvement blog to your website.

About the Author

Hazel Bennett is a freelance writer and blogger. She has a degree in communications and lives in Northeastern Ohio. Hazel loves writing about numerous topics and showcasing her expertise with words. Read more of her work

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