Specialties

Consulting

construction marketing consulting

Whether you have an in-house marketing team that is looking for broader industry insight and strategy development, or you need assistance with all aspects of marketing, our team can provide you with the information and deliverables you need, when you need them.

Video

construction video production

Powerful and effective product and service videos are an important part of setting your company apart from the rest. Let your customers know who you are with video!

Proposal Development

construction bid proposal development

The visual appearance of your proposal, the vision you create, and the clarity of the writing all contribute to the success of your firm in the selection process. We bring talent and expertise to create a stunning visual presentation to your construction proposal.

Visual Communication

construction marketing advertising design

Convey your professionalism and skill to potential and existing clients through a visually cohesive marketing message.

Search Engine Marketing

search engine marketing agency for construction

Take your internet presence to the next level by ranking ahead of your competitors in Search Engine Results. Through the implementation of SEO practices and SEM (Pay-per-click ads), we will get your construction company in front of potential customers at the moment they are looking for your services.

SERVICES

Our Services

Construction Marketing is a full-service advertising agency and marketing consulting firm with a customer-focused attitude. We know the construction industry, and we know it well. Our expertise is in helping contractors, architects, manufacturers and suppliers share their message through branding development, digital marketing, and content creation, so they can advance to the next level. Let us show your company how a professional marketing strategy can increase your market share and improve your profitability.

As technology continuously improves, today’s construction industry is an ever-changing and innovative field. It is a dynamic industry requiring experience and professionalism to rise above the rest. Construction Marketing is skilled at creating marketing strategies for the new digital age specifically for the construction industry. A new breed of technology-savvy construction industry leaders has emerged that understands the crucial importance of digital marketing to their firm’s long-term success.

Construction Marketing's mission is to provide construction businesses with the right tools needed to position them ahead of their competition. We provide mid-sized, large and multi-national construction firms with world-class marketing and advertising services. Our expert marketing professionals can show how effective inbound marketing can create a more profitable and higher-volume future for your company.

We take the time to fully understand your business and your goals, then tailor a marketing strategy for your company that is designed to help your firm stand out in the crowd and connect with construction professionals seeking specialized services and products. Our marketing is exciting, engaging, and designed to appeal directly to decision makers, and will position your firm as the ideal choice in a competitive market.

Call Construction Marketing today at (941) 312-7801 to set up a complimentary marketing strategy review for your firm.

For firms that have an in-house marketing department or a relationship with a local marketing firm, we also offer expert marketing consulting as a stand alone service.

We help businesses set themselves apart by creating a dynamic and impressive online presence that motivates target customers to act. Today’s construction decision makers use the web to determine which firms are trustworthy, professional and able to handle their project or provide a specified product. It is vital to have a compelling, memorable website that presents your clients with the information and confidence they need to make a buying decision.

Our team of talented graphics artists and copywriters will create a website that is compelling, distinctive, and professional…but most importantly, because we understand your business and your target market, we create websites that work.

We know how effective inbound marketing is in unlocking a more profitable and higher volume future for your company. Our marketing is designed to allow your company to stand out and be found by the people that are looking for someone just like you.

Our website design services are part of a larger suite of web services that we offer, including:

  • Search Engine Optimization (SEO)
  • Pay per click advertising
  • Online advertising
  • Web videos

In the past, marketing in the construction industry involved sending out printed materials such as four-color brochure and magazine ads, flyers, newsletters, etc. in hopes people would see them often enough that the branding became recognizable. Now we’ve embraced the digital age. In this business-driven world, print is wasteful and everything that’s anything is found online. Content creation is where it’s at, and search engine optimization (SEO) is crucial to ensure that your prospective clients can easily find you using search engines like Google.

In the digital age, the secret to effective marketing for the construction industry is in-bound marketing. The first and most important step of inbound marketing is to get found by people looking for your construction specialty, equipment, product or service. To accomplish this, Construction Marketing utilizes a combination of approaches that are tailored for your business, including search engine optimization, pay per click advertising, social media, and more.

Once your new prospective client has found your firm, it is important for them to easily find the information that they are looking for on your site. Our expert team of web and copywriting professionals will create and organize content that will help convert client interest into a sale. Construction Marketing’s proven web marketing techniques will help you find the customers you want, so you can grow your business.

Our full-service, custom web marketing services include:

  • Social media company/organization pages
  • Social media training
  • Social media engagement
  • Keyword and key phrase research
  • Search Engine Optimization (SEO)
  • Search Engine Optimization (SEO) strategy development
  • Pay per click marketing

Learn more about our Search Engine Marketing Services for Construction Contractors

Search Engine Marketing (SEM)

Search engine marketing (SEM) is one of the most economical and effective ways to draw attention to your company. You have complete control: you set the daily limits so there is no danger of exceeding your budget, the program is easy to pause, and you can redirect the focus of the ads at any time.

Pay per Click (PPC) Advertising

Pay per click advertising increases the visibility of your company at the precise moment when your potential clients are looking for your products or services. If your field is especially competitive, Google pay per click ads are an excellent way to get your company listed at the top of the search results page for your designated keywords. PPC ads can be targeted with laser-like precision, so that they reach the right decision makers in the exact geographic area you desire.

Impressions for PPC advertising effectively free; there is no charge until someone clicks on the ad. Once they do, it charges against your established budget limit, so it is easy to control the amount you choose to spend on search ads each month.

Display Ads

Display ads are shown in multiple locations across the internet, including websites, mobile apps, and video. The Construction Marketing team will create elegant and persuasive display ads for your firm that entice customers into finding out more about your company and its offerings. Display ads enhance awareness of your brand or company by showing up in specific locations on the web that your desired audience may visit. In addition to finding new potential customers, display ads can also be used to target past visitors to your website.

Our Google AdWords Certified staff can quickly create a pay per click or display ad campaign that targets your desired customers. Our team keeps up to date on the latest search engine advertising best practices, to ensure we provide maximum value to our clients. The recent advances in search engine marketing have created an incredible tool for your company to reach your desired audience at a minimum cost. Talk to our team today to discuss the possibilities.

Construction Marketing is fortunate to have creative professionals on our team highly skilled in graphic design and the visual arts. Graphic design is central to all things in marketing. Cohesive, consistent and effective design across the many ways in which people interact with your company is vital. The design of a quality logo, website, videos, print and marketing materials, and social media plans must communicate a message about your company that people will remember. Our talented team will create a professionally branded image that can stand the test of time.

Collectively, the design of all marketing material and collateral creates an image in decision makers minds of your company and its services or products. We will work with you to understand your firm and create a business image of strength and reliability that is reflected in all your content. Our graphic design services geared to the construction industry include:

  • Logo design
  • Corporate style and usage guides
  • Unique corporate font design
  • Catalog design
  • Vehicle/fleet graphics
  • Newsletters
  • Product and service sell sheets
  • Tradeshow graphics
  • Tradeshow display designs

Branding is an integral part of our marketing approach. Through branding, we create a simple message that resonates with your company and your clients, and provides a motivational hook urging them to do business. Wouldn’t you like to be collectively thought of by the entire construction industry as being the most respected provider of your product or service? Branding can do that and more.

Before decision makers award a contract or make a large purchase of services, products or equipment, they need to be put at ease. They will search the web for information and cues to verify they are making the right decision when choosing a product or company. If they continually run into impressive materials, engaging videos and believable testimonials about your company, that solidifies their decision and they are more likely to pick your firm. All things being equal, whenever two different products or companies are under consideration – it is the quality and status of the cues gleaned from the web and social media that make the difference.

To send a compelling message to your prospective clients that triggers them to buy, your firm will need a continuously updated, broad-spectrum marketing effort and active social media engagement to reinforce your brand and provide a strong central message about your company and your products or services. Strong branding is crucial to your

Effective branding is achieved through many avenues, including:

  • Corporate visual identification
  • Corporate Image
  • Brand positioning
  • Advertising campaigns
  • Print and trade journal ad layout
  • Capabilities brochures
  • Product brochures
  • Trade show display design
  • Trade show planning and materials
  • Product launches
  • Online advertising
  • Website banners
  • Search Engine Optimization (SEO)
  • Web videos
  • Web design
  • Invoices and other print materials

Great content not only describes your product or service, it also excites, enticing new and existing customers to make a buying decision. Original copy is especially important in your website, since search engines like Google and Bing give priority to companies that appear to be experts within the industry. To establish your firm as an expert in your field, your writing must be original and contain relevant keywords sprinkled throughout the text.

Construction Marketing’s copywriting team are experts in creating content that search engines highly value. Our team creates compelling written content that is clear, concise and easy to understand. With words, we paint the picture of your company as a highly skilled, reputable firm within the industry, showcasing your talents and capabilities and presenting your company in the best light.

Our team is versatile, able to create original written content or provide professional copyediting services for existing text. Whether you need a new website, a brochure for a trade show, or a response to an RFP, the writing experts at Construction Marketing can help.

Construction Marketing Inc. does many things to ensure your construction proposal is the one that is most likely to be shortlisted for the project. The success of your proposal relies on the visual appearance, the vision you create, and the clarity of the writing. When the decision making panel convenes, your construction proposal is the “silent salesman” in the room and it will powerfully communicate the true benefits your firm will bring to the project. We will help you stand apart from your competitors and win the bid. Find Out More

When it comes to video, Construction Marketing are the experts. Using high-caliber video and photography equipment and software, Construction Marketing gives your clients and customers a professional opinion of your company from the very first second a video begins. We provide a full range of jobsite and studio video and audio production services. Our team is experienced, and keeps up-to-date with the ever-changing technology of video production. Because your needs are unique, we can shoot on a range of budgets and sets to achieve your goals. We offer full 4k and HD video production for use as promotional videos online or for presentations. We have relationships with national and regional talent agencies and can provide professional actors or models for any project.

In this time of quick information and short videos, every construction contractor really needs a professionally shot company overview and capabilities video. Videos are the best possible way to show who you are, what you do and the professionalism that sets you apart.

Construction Marketing’s video and audio production services include:

  • Video production and editing
  • Audio production and editing
  • Actor/model casting
  • Construction project owner testimonials
  • Construction project videos
  • Construction capability videos
  • New project visualization videos
  • Construction trade organization/association videos
  • Construction project aerial and drone videography
  • Construction site 24/7 live web-cams
  • Construction product demonstration and how to videos

At Construction Marketing, we believe that integrated and effective marketing in the construction industry is always led with a professional public relations plan. Tweets, Facebook advertising and press releases when something important happens is really just the tip of the iceberg. Where public relations really gets important is when Construction Marketing clients are involved in projects that excite or rally the people affected by it. We encourage our clients to be actively engaged, sympathetic, and responsive to community concerns.

The Construction Marketing team can show you how to effectively use public relations to shape situations—both good and bad—in a manner beneficial to both your company and its objectives as well as to that of the community. Well executed public relations in the construction industry can and should lead to a win-win for all involved.

Construction Marketing can develop procedures and well-conceived responses for dealing with crisis situations. The time to start thinking about how your company will react to a fatality or major construction accident is not the day it happens, but ahead of the need. Proper advance planning is required to most effectively deal with a situation that, if handled poorly, can destroy even the most successful organization.

  • Press release campaign
  • Media relations
  • Event planning and event promotions
  • Crisis preparedness / management
  • Construction accident/fatality media response
  • Social media protocol

At Construction Marketing, we understand and embrace the many positive impacts social media can have on our clients’ businesses. Few construction industry business owners realize that social media should be a crucial part of their businesses. Integrating social media thoughtfully and effectively into your company’s marketing and recruiting efforts could have a tremendous impact on your overall business success. With an effective social media approach, your company can realize benefits that grow your relationships with current and future customers, more effectively recruit qualified candidates, and define, solidify and improve your company’s identity.

Whether you are a $1 billion+ construction manager with dozens of projects across the US or a start-up specialty subcontractor, there are aspects of social media you absolutely can and should be utilizing.

An effective social media engagement program:

  • Provides critical reference points for media outlets that determine whether to run the press releases we submit, or develop stories surrounding the events the press release identifies.
  • Demonstrates both professionalism and a sense of community while positioning your company high in the minds of future clients.
  • Offers updates about your company for potential customers in real-time.
  • Establishes credibility and relevance.
  • Increases website traffic and gives search engines the certified information they need to locate your firm in each of your targeted search terms.
  • Demonstrates a sophisticated view of how all construction activity fits into a larger community context so concerns and impacts can be addressed & managed.

A great social media program requires active engagement and a constant flow of new and relevant material. Our social media department works tirelessly to develop original content for your company and will generate new and exciting posts for your social media accounts that provide real value by generating interest within your target markets.

After an initial consultation to determine your voice, expertise, and style, we will build “content calendars,” an easy-to-understand roadmap to creating fresh material that speaks directly to your customers. You will retain complete control over what appears in your social media accounts by approving all posts before they are published. We work closely with your company to produce the engagement you need to thrive, while you focus your attention on delivering quality service.

There is a big difference between snapshots and photography. There is an even bigger difference between a completed jobsite shot on a smart phone versus a high-quality professional camera. Effective marketing absolutely requires great photography. A timeless photo stands on its own and evokes meaning without knowledge of the people, places or things in the composition.

A well-executed photography plan allows a construction company to properly display and promote projects, products or services, allowing you to set your company apart from others in your field.

At Construction Marketing, we believe that high-grade, professional construction photography is the cornerstone of building your brand. Our professional photography services include:

  • Construction project photos
  • Architectural photos
  • Actor/model casting
  • Product photos
  • Trade organization events
  • Construction project aerial and drone photography

Are you a distributor for HVAC, roofing, plumbing or other building materials? If so, you know what it’s like trying to coach local dealers in marketing your products effectively. Construction Marketing can streamline that process through specialized product distributor and supplier marketing. We are here to help you succeed.

Construction Marketing understands the distinctive dynamics between distributors and their dealers. We know what is required to entice the best companies to carry and market products on the local and regional level. Our custom dealer programs for the construction industry make it easy for dealers to access up-to-date materials, videos and web content so your products outsell the competition and dealers are more incentivized to carry and promote your products.

Construction Marketing provides training, programs and materials that are customized to specific dealers, so they are successfully encouraged to sell your products. Your best dealers will avoid changing allegiances and going to the competition because your dealer marketing program is clear, easy to understand, and specifically designed for their business.

We offer our clients these services:

  • Dealer product materials (photos, product descriptions, specifications)
  • Dealer web assets
  • Dealer website templates
  • Website banner ad templates
  • Co-op marketing programs
  • Co-op marketing program management
  • Co-op marketing fraud investigation

Construction Marketing offers complete media planning and buying services. Because we work exclusively for the construction industry, we can maximize your results by effectively targeting the construction publications and events that will reach your potential clients.

Efficient media planning improves the impact of your advertising by pinpointing exactly when and where your message will appear, and to what audience. Our depth of experience in the construction marketing field gives us a unique insight into what publications your clients are reading, what events they are attending, and which web sites they frequent. We will use this information to create an appropriate mix of advertising for your company, targeting only those clients that are the most interested in your services, and the most ready to buy.

FINDING THE RIGHT MIX...

There are a large variety of advertising opportunities available to you; let our construction marketing experts guide you towards the ones that will make the most impact to your bottom line. Common media outlets include:

  • Digital advertising
    • Web site banners and advertisements
    • E-mail
    • Pay Per Click (PPC) or Cost Per Click (CPC)
  • Digital publications
    • Trade publications
    • Digital newspapers
  • Print publications
    • Trade publications
    • Newspapers
  • Event advertising and sponsorships
    • State-of-the-construction industry events
    • Training events
    • Networking events
  • Outdoor signage
    • Billboards
    • Banners
    • Posters
    • Transit ads

YOUR MESSAGE MATTERS...

Our construction marketing experts will craft a professional message for your company that grabs the attention of your clients and gives them a clear call to action. Because it is important to deliver a consistent message across all platforms, we will ensure that your message is consistent with the look and feel you have carefully crafted through your website, digital and print materials.

A good media plan is essential to increasing the awareness of your company within your target demographic. Let us show you how it’s done.