The importance of your company’s online presence cannot be stressed enough. In today’s world, having a professional website is only the beginning. Think of your internet presence as a wheel, with your company website at the center. Online advertising, organic rank, social media and inbound links are all critical spokes that lead back to that central core. To effectively capture your potential clients, your company needs to take advantage of all aspects of search engine marketing, or your marketing mix will be out of balance.
Competition is stiff and to get ahead of your competitors you need to be first. At Construction Marketing, our team of marketing professionals work with each other to make sure that our clients have all the necessary components to stand out from the crowd and be found.
One of the many services we offer is search engine marketing (SEM). In the early days of the web, people referred to SEM as both organic and paid search results. Today, SEM is used mostly to describe paid traffic, and search engine optimization (SEO) is used to describe organic traffic.
SEO - We work hard to get you noticed. We utilize industry leading software to discover what your visitors are searching for and tailor the content of your website to appear for those queries. Through keyword research and audience analysis, our team identifies the top industry searches, and our talented copywriters get to work to craft the original copy that will gain attention.
Original content is the most critical factor in determining SEO success, but Construction Marketing utilizes additional ethical and well accepted practices behind the scenes that improve your ranking. Our team writes W3C validated and accessible code, and uses SEO coding techniques recommended by Google to emphasize the things that matter most about your construction industry firm. By continuously refining our approach, we strive to have your company’s website show up at the top of search engine results.
SEM - Also referred to as pay per click (PPC), SEM is a paid method of having your website showing up on at the top of search results, on other “destination” websites that get lots of traffic through display ads, as well as advertising in other channels such as social media. Our Google AdWords Certified SEM team, led by Web Marketing Director Mariel Jaramillo, brings the know-how to create effective & well managed advertising campaigns for our construction industry clients.
Why SEM? There is a common misconception that if you have good SEO for your website, you shouldn't need to pay for search results. But there are many reasons why SEM is a critical piece of your marketing puzzle.